The House of Lords just debated smoking on Love Island and it was most enlightening

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Sexy young men and women smoking on shows like Love Island encourage teenage viewers to take up the habit, peers were warned today

Lib Dem Lord Storey feared the sight of bikini-cad women and topless hunks puffing away “glamorises” the lethal pastime to impressionable viewers.

And TV regulator Ofcom received scores of complaints about contestants smoking on the show last year, the Government admitted.

Urging the watchdog to intervene to ban images of contestants lighting up from beign broadcast, Lord Storey told Tory Minister Lord Ashton: “I don’t know if you’re a regular watcher of Love Island but if you were to look at the ITV website it describes Love Island as ‘an emotional feast of lust and passion in the sun’.

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“The same website says that this programme captures 56% share of the 16 to 34-year-olds.

“Those contestants are regularly smoking. What message does that say to young people? That ‘I can live a glamorous life if I smoke as well’?

“Ofcom’s broadcasting code says that smoking must not be glamorised in programmes likely to be seen widely or heard by under 18-year-olds unless there is editorial justification.”

Ofcom had just under 15,000 complaints last year and 75 related to smoking on Love Island, Government Minister Lord Ashton revealed.

Admitting he was “not a regular watcher of Love Island”, he added: As the independent regulator, decisions on amending the broadcasting code are rightly a matter for Ofcom.

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“Ofcom takes the protection of children and young people very seriously and that is why there are already specific restrictions on the portrayal of smoking on television.”

Viewers and parents with concerns about “smoking in this programme” could complain to the watchdog, he stressed.

Viewers and parents with concerns about “smoking in this programme” could complain to the watchdog, he stressed.

An ITV spokesman said: “The Islanders were only shown smoking if this happened at the same time as they were having conversations which we believed to be editorially important to the narrative of the show.”

Contestants were also offered e-cigarettes as an alternative.

Scott Blair - UK News
By Scott Blair - UK News 11/10/2017 12:53:00